Driving premium options in time for the summer months
PREMIUM bakery brand St Pierre has expanded on its range of options with the roll out of its new Limited Edition Caramelised Onion Brioche Buns packs.
Designed to capitalise on the demand for more affordable indulgences this summer, the new SKU offers shoppers an accessible option to help build up everyday meals and deliver a point of difference on the shelves.
The new launch pairs together St Pierre’s signature golden brioche buns with a gently sweet caramelised onion flavour to deliver a premium, flavour-led twist to the bakery section.
Available from April to September, the seasonal SKU is designed to drive category growth throughout the key barbecue months by supporting both planned shopping missions as well as spur-of-the-moment opportunities when the weather takes an unexpected turn for the better.
Further to this, St Pierre Groupe reckons the launch will align with the demand to evolve at-home dining options with consumers seeking out more elevated, restaurant-style experiences from the comfort of the house.
The St Pierre Caramelised Onion Brioche Buns come in packs of four buns with an RRP of £2.50 per pack.
Gill Riley, global VP of marketing at St Pierre Groupe, said: “Flavour-led innovation continues to be a powerful driver of growth within bakery, particularly during barbecue season when shoppers are looking to elevate the occasion.
“Our Caramelised Onion Brioche Buns deliver a subtle balance of sweetness and savoury depth, offering something new and exciting while staying true to the quality and indulgence shoppers expect from St Pierre.
“As with our previous limited-edition launches, this product is designed not only to add variety, but to bring new shoppers into the category and create a clear trade-up opportunity for retailers.”
