Fox’s Biscuits brings an autumnal taste to the shelf
BISCUITS firm Fox’s Burton’s Companies (FBC) has expanded on the Fox’s Chocolatey range with the new Indulgent Creams Pumpkin Spice flavour.
Rolling out in time for autumn, the new biscuits play into the popular seasonal flavour variant with a chocolate-coated shortbread biscuit which features a Pumpkin Spice flavour cream centre, deliver a warm blend of cinnamon and ginger that shoppers associate with the season.
The move marks the first time that shoppers will be able to get their hands on a branded Pumpkin Spice biscuit, says FBC, to help bring the seasonal demand to the biscuits aisle and help retailers to capitalise on the trend across their stores.
The new Fox’s Chocolatey Indulgent Creams Pumpkin Spice will hit store shelves from 31 August across Tesco, Asda and B&M with an RRP of £3 per 122g pack. Packs will remain on the shelves until December 2026 as part of the brand’s seasonal range, sitting alongside the new Fox’s Chocolatey Matcha variant.
Jo Harwood, chief sales and trade marketing officer at FBC, said: “Pumpkin Spice is one of the most recognisable Autumn flavours, yet it has never been available in branded sweet biscuits.
“With our track record of bringing trending flavours into the biscuit aisle, we’re confident Pumpkin Spice Creams will drive incremental spend by bringing new shoppers into the brand, and adding category value by giving retailers a compelling seasonal proposition.
“Five major listings from day one reflects the scale of the opportunity, and we can’t wait to see the consumer response.”
