McGhee’s Morning Rolls hit Morrisons stores
Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
Hovis partners with PGL on new promotion
Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
Hovis partners with Magic Breakfast children’s charity
Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
Finsbury launches first-to-market cake bento boxes
Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
McGhee’s reimagines a classic with Chocolate Old School Cake
Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Delice de France makes a seasonal twist in the bakery aisle
Delice de France is launching new varieties for Christmas.
Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion
Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
McGhee’s brings a spooky touch to its Empire Biscuits with a new Halloween design
Glasgow bakery brand McGhee's has launched a deliciously spooky treat for October with its new limited-edition Halloween Empire Biscuits.
Anticipated Hovis and Kingsmill merger agreed in principle
Anticipated Hovis and Kingsmill merger agreed in principle
Swizzels’ first Squashies Celebration Cake heads to Tesco stores
Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
New York Bakery enters new categories with Sub Rolls and Cookies
New York Bakery has entered into two new categories for the first time with the launch of a new range of Sub Rolls and Soft-Baked Cookies options.
Finsbury Food Group unveils new Nadiya Hussain cake range
Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
Finsbury Food Group marks its first new look in a decade
Bakery manufacturer Finsbury Food Group has unveiled first new rebrand in a decade as the firm cements its plans for sustainable growth.
Hovis rises to the lunch demand with new Sub Rolls
Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
Finsbury marks Mary Berry’s 90th birthday with a personal cake
Baked goods firm Finsbury Food Group has marked the 90th birthday of one of Britain's most beloved baking icons Dame Mary Berry.
Drive up Mother’s Day sales with Fox’s gift ideas
Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
