Finsbury Food Group has expanded its Little Big Cake range with a strawberry/matcha-flavoured treat called I Like You Berry Matcha.

Finsbury serves up strawberry matcha Little Big Cake

Finsbury Food Group has expanded its Little Big Cake range with a strawberry/matcha-flavoured treat called I Like You Berry Matcha.
Pack shots of Fox's Chocolatey Pumpkin Spice Creams biscuits.

Fox’s Biscuits unveils new Pumpkin Spice flavour

Biscuits firm Fox's Burton's Companies is set to bring the trendy Pumpkin Spice flavour to the biscuits aisle with its new Fox's Chocolatey variant.
Pack shots of Biona organic sliced bread in Bakehouse White Sliced, Bakehouse Wholemeal Sliced and Bakehouse Protein Sliced.

Biona expands on bakery range

Organic foods brand Biona has unveiled a tranche of new, natural bakery products including a sliced bread line as well as new seeded toasties.
Pack shots of New York Bakery pre-sliced bagels range including Red Onion & Chive, Cinnamon & Raisin, Original, Sesame and Wholemeal.

New York Bakery rolls out pre-sliced bagels

Baked goods brand New York Bakery has unveiled its new pre-sliced range of bagels alongside a complete packaging refresh to the range.
Pack shots of LazyDay Mini Vic the Vegan Caterpillar Cakes.

Lazy Day scoops Great Taste Award for vegan Caterpillar Cake

Free-from treats brand Lazy Day has scooped up a one-star accolade at the Great Taste Awards for its Mini Vic the Vegan Caterpillar Cake packs.
Pack shot of the Hello Kitty Celebration Cake from Finsbury Food Group.

Finsbury unveils first Hello Kitty celebration cake

Baked goods firm Finsbury Food Group has unveiled its first-ever Hello Kitty celebration cake to tap into the demand for the popular character.
Fraser Gall, sales director at Brownings the Bakers, and Declan McMahon, managing director at Brownings the Bakers, stand outside a Sainsbury's store holding Brownings products.

Brownings expands its range across Sainsbury’s stores

Family-run bakery firm Brownings the Bakers has expanded its listings across selected Sainsbury's stores in Scotland bringing its scones range into locations.
The new Swizzels biscuit range based on Squashies and Love Hearts that have been created by specialist manufacturer Baleigh.

Iconic Swizzels sweets made into biscuits

Two of confectionery giant Swizzzels' most iconic sweets – Squashies and Love Hearts – are being brought to the biscuit category for the first time.
Finsbury Food Group is bringing the excitement of this summer’s Fifa World Cup to supermarket bakery aisles with the launch of limited-edition Scotland Cupcakes.

Finsbury launches Scotland Cupcakes

Finsbury Food Group is bringing the excitement of this summer’s Fifa World Cup to supermarket bakery aisles with the launch of limited-edition Scotland Cupcakes.
Pack shots of St Pierre Caramelised Onion Brioche Buns.

St Pierre expands with Caramelised Onion Brioche Buns

Bakery brand St Pierre has introduced its new Caramelised Onion Brioche Buns packs in a bid to drive up premium options throughout the summer.
Pack shots of St Pierre Croissant Loaf.

St Pierre launches new Croissant Loaf packs

Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.
A packet of McGhee's Morning Rolls sit in a bread basket with a tea towel with individual rolls around the basket.

McGhee’s Morning Rolls hit Morrisons stores

Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
Pack shots of Hovis Thick and Medium Sliced bread with the PGL promotion on packs.

Hovis partners with PGL on new promotion

Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
Pack shots of Hovis Tasty Wholemeal Thick and Medium Loaves with an on-pack design for Magic Breakfast.

Hovis partners with Magic Breakfast children’s charity

Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
A person places a large celebration cake on a pink plate down onto a table that already has four cupcakes sitting on it.

Finsbury launches first-to-market cake bento boxes

Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
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