Lazy Day scoops Great Taste Award for vegan Caterpillar Cake
Free-from treats brand Lazy Day has scooped up a one-star accolade at the Great Taste Awards for its Mini Vic the Vegan Caterpillar Cake packs.
Finsbury unveils first Hello Kitty celebration cake
Baked goods firm Finsbury Food Group has unveiled its first-ever Hello Kitty celebration cake to tap into the demand for the popular character.
Brownings expands its range across Sainsbury’s stores
Family-run bakery firm Brownings the Bakers has expanded its listings across selected Sainsbury's stores in Scotland bringing its scones range into locations.
Iconic Swizzels sweets made into biscuits
Two of confectionery giant Swizzzels' most iconic sweets – Squashies and Love Hearts – are being brought to the biscuit category for the first time.
Finsbury launches Scotland Cupcakes
Finsbury Food Group is bringing the excitement of this summer’s Fifa World Cup to supermarket bakery aisles with the launch of limited-edition Scotland Cupcakes.
St Pierre expands with Caramelised Onion Brioche Buns
Bakery brand St Pierre has introduced its new Caramelised Onion Brioche Buns packs in a bid to drive up premium options throughout the summer.
St Pierre launches new Croissant Loaf packs
Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.
McGhee’s Morning Rolls hit Morrisons stores
Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
Hovis partners with PGL on new promotion
Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
Hovis partners with Magic Breakfast children’s charity
Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
Finsbury launches first-to-market cake bento boxes
Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
McGhee’s reimagines a classic with Chocolate Old School Cake
Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Delice de France makes a seasonal twist in the bakery aisle
Delice de France is launching new varieties for Christmas.
Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion
Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
McGhee’s brings a spooky touch to its Empire Biscuits with a new Halloween design
Glasgow bakery brand McGhee's has launched a deliciously spooky treat for October with its new limited-edition Halloween Empire Biscuits.
Anticipated Hovis and Kingsmill merger agreed in principle
Anticipated Hovis and Kingsmill merger agreed in principle
