Fraser Gall, sales director at Brownings the Bakers, and Declan McMahon, managing director at Brownings the Bakers, stand outside a Sainsbury's store holding Brownings products.

Brownings expands its range across Sainsbury’s stores

Family-run bakery firm Brownings the Bakers has expanded its listings across selected Sainsbury's stores in Scotland bringing its scones range into locations.
The new Swizzels biscuit range based on Squashies and Love Hearts that have been created by specialist manufacturer Baleigh.

Iconic Swizzels sweets made into biscuits

Two of confectionery giant Swizzzels' most iconic sweets – Squashies and Love Hearts – are being brought to the biscuit category for the first time.
Finsbury Food Group is bringing the excitement of this summer’s Fifa World Cup to supermarket bakery aisles with the launch of limited-edition Scotland Cupcakes.

Finsbury launches Scotland Cupcakes

Finsbury Food Group is bringing the excitement of this summer’s Fifa World Cup to supermarket bakery aisles with the launch of limited-edition Scotland Cupcakes.
Pack shots of St Pierre Caramelised Onion Brioche Buns.

St Pierre expands with Caramelised Onion Brioche Buns

Bakery brand St Pierre has introduced its new Caramelised Onion Brioche Buns packs in a bid to drive up premium options throughout the summer.
Pack shots of St Pierre Croissant Loaf.

St Pierre launches new Croissant Loaf packs

Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.
A packet of McGhee's Morning Rolls sit in a bread basket with a tea towel with individual rolls around the basket.

McGhee’s Morning Rolls hit Morrisons stores

Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
Pack shots of Hovis Thick and Medium Sliced bread with the PGL promotion on packs.

Hovis partners with PGL on new promotion

Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
Pack shots of Hovis Tasty Wholemeal Thick and Medium Loaves with an on-pack design for Magic Breakfast.

Hovis partners with Magic Breakfast children’s charity

Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
A person places a large celebration cake on a pink plate down onto a table that already has four cupcakes sitting on it.

Finsbury launches first-to-market cake bento boxes

Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Delice de France is launching new varieties for Christmas

Delice de France makes a seasonal twist in the bakery aisle

Delice de France is launching new varieties for Christmas.
Pack shots of Hovis Best of Both with the Wicked For Good 2025 on pack promotion.

Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion

Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
Pack shot of McGhee's Halloween Empire Biscuits with skull and spiderweb designs on them.

McGhee’s brings a spooky touch to its Empire Biscuits with a new Halloween design

Glasgow bakery brand McGhee's has launched a deliciously spooky treat for October with its new limited-edition Halloween Empire Biscuits.

Anticipated Hovis and Kingsmill merger agreed in principle

Anticipated Hovis and Kingsmill merger agreed in principle
A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
Pack shots of New York Bakery Co Original Sub Rolls, Roasted Onion Sub Rolls, Chocolate Chip Soft Baked Cookies and Salted Caramel & Pecan Soft Baked Cookies.

New York Bakery enters new categories with Sub Rolls and Cookies

New York Bakery has entered into two new categories for the first time with the launch of a new range of Sub Rolls and Soft-Baked Cookies options.
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