Visual from the St Pierre ATL campaign featuring a man holding sesame seed brioche burger buns with a pack of St Pierre Sesame Seed Burger Buns in the bottom left with the phrase "For France's sake, not the plastic cheese'

St Pierre loafs it onto the small screen in campaign

Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.
Pack shot of the Hello Kitty Celebration Cake from Finsbury Food Group.

Finsbury unveils first Hello Kitty celebration cake

Baked goods firm Finsbury Food Group has unveiled its first-ever Hello Kitty celebration cake to tap into the demand for the popular character.
Warburtons Gluten Free White Rolls are a must-stock for smaller stores, says the brand.

Quality counts in gluten-free category

With a wide range of consumers buying gluten-free products, Warburtons is urging retailers to stock quality bakery options to drive up sales.
A logo for Finsbury Food Group Limited featuring the new design for 2025.

Finsbury Food Group marks its first new look in a decade

Bakery manufacturer Finsbury Food Group has unveiled first new rebrand in a decade as the firm cements its plans for sustainable growth.
A person places a large celebration cake on a pink plate down onto a table that already has four cupcakes sitting on it.

Finsbury launches first-to-market cake bento boxes

Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
Swizzels reported a rise in sales for its vegan Variety Range during Veganuary 2023.

Sweet treats for Veganuary and beyond

Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
The Bayne's family stand outside the Perth Inverlamond Retail Park store with a 7 and 0 balloons to mark the family's 70 years of business.

Bayne’s marks 70 years with new store opening

Fife-born bakery firm Bayne's The Family Bakers has celebrated 70 years of its business with the opening of its 70th store in Perth's Inveralmond Retail Park.
Home-made sandwiches remain the popular option for lunch, according to Hovis.

Hovis fulfils lunchtime needs

Hovis commercial director Alistair Gaunt has been sharing insights on what c-store retailers should stock so they can make themselves the perfect lunchtime sandwich.
The new Swizzels biscuit range based on Squashies and Love Hearts that have been created by specialist manufacturer Baleigh.

Iconic Swizzels sweets made into biscuits

Two of confectionery giant Swizzzels' most iconic sweets – Squashies and Love Hearts – are being brought to the biscuit category for the first time.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Pack shot of Hovis Best of Both bread with That Christmas branding across it to mark the festive family film.

Hovis kicks off new Christmas competition

Hovis has kicked off a new promotion across its Best of Both loaves in partnership with Netflix's new family Christmas film 'That Christmas'.
Images of promotions in Morrisons stores for the collaboration between the supermarket, Hovis and FareShare including end of aisle displays and a store floor layout.

Hovis teams up with Morrisons and FareShare

Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.
Pack shots of Hovis Tasty Wholemeal Thick and Medium Loaves with an on-pack design for Magic Breakfast.

Hovis partners with Magic Breakfast children’s charity

Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.

New York Bakery brings Blueberry bagel

New York Bakery Co. has brought a quintessential taste of the Big Apple to UK stores with the launch of a limited-edition Blueberry flavour.
Pack shots of Hovis Cheese & Herbs Sub Rolls and Hovis Buttermilk Sub Rolls.

Hovis rises to the lunch demand with new Sub Rolls

Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
Pack shots of St Pierre Croissant Loaf.

St Pierre launches new Croissant Loaf packs

Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.
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