Visual from the St Pierre ATL campaign featuring a man holding sesame seed brioche burger buns with a pack of St Pierre Sesame Seed Burger Buns in the bottom left with the phrase "For France's sake, not the plastic cheese'

St Pierre loafs it onto the small screen in campaign

Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.
Pack shot of Biona Organic Multi-Seeded Bread Roll Selection.

Biona rolls into the bakery category

Organic food producer Windmill Organic has rolled into the bakery category with the launch if its new Biona Organic Multi-Seed Bread Roll Selection.

New York Bakery brings Blueberry bagel

New York Bakery Co. has brought a quintessential taste of the Big Apple to UK stores with the launch of a limited-edition Blueberry flavour.
Swizzels reported a rise in sales for its vegan Variety Range during Veganuary 2023.

Sweet treats for Veganuary and beyond

Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
Opened in Ayrshire in 1945, Brownings is now a familiar name across Scotland.

Loyalty a key ingredient for Brownings the Bakers

Heritage and familiarity of a brand are key factors when it comes to consumer choice in the bakery section – and that is something c-store retailers can capitalise on, says Brownings the Bakers.
Hovis says retailers can make dough by stocking up on the best-selling items in stores.

Hovis offers bread and breakfast tips

Hovis commercial director Alistair Gaunt provides convenience retailers with tips on how they can drive up sales for breakfast through bakery products.
Home-made sandwiches remain the popular option for lunch, according to Hovis.

Hovis fulfils lunchtime needs

Hovis commercial director Alistair Gaunt has been sharing insights on what c-store retailers should stock so they can make themselves the perfect lunchtime sandwich.