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Friday, June 18, 2021
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Tag: WKD

WKD couples up with ITV

WKD is Love Island alcohol partner

Mixing it up

SHS Drinks has revamped its WKD cocktail can range with new-look packaging and an updated name
lemon-WKD-bottle-PMP

Citrus flavour for WKD

WKD has added some citrus flavour to its range with the launch of its latest RTD
WKD Dark Fruit

Dark fruit flavour joins RTD range

ALREADY a hit in the cider category, dark fruit flavour has found its way into the RTD market through the latest launch from WKD.
venom-anti-venom-wkd

WKD is ready to bite back

Firm launches Venom RTD cans .

Tropical fruit for students

SHS Drinks extends RTD range with launch of WKD Mango Crush
WKD Iron Brew 10 pack

Big box of Brew

The new WKD Iron Brew 10x275ml pack sees the RTD enclosed in a carton decked out in Iron Brew colours.

Having a WKD summer

RTD brand targets young adults with nationwide campaign READY to drink stalwart WKD has been engaging in an interactive summer campaign with the goal of...

Searching for an edge

Brands adapt to meet the needs of a changing youth culture YOUNG adults today are arguably one of the most diverse consumer groups imaginable. With everything...

First Christmas for reworked RTD

THE impulse sector had “a cracking Christmas” last year with beer, wine and spirit sales value up by 3.3% on the previous Christmas, generating...

New look for new drinkers

Market leader rings the changes and seeks another million RTD fans CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a...

Reinventing the RTD

BIG Night In baskets, particularly those filled by young adults, could be looking a bit different from next month. RTD market leader in Scotland WKD...

Ready to soar?

IF there’s one drinks category that could be thought of as appealing specially to young adults it’s probably ready-to-drink (RTD) products. But we can see...

WKD aims to create a rush for blush

SHS Drinks is setting out to attract the new generation of RTD consumers with the launch of WKD Blush. The new line – a 4% ABV,...

Hats off to seasonal rule breakers

RULES can be broken at Christmas. In fact, eating too many mince pies or wearing kitschy jumpers can be justified precisely because it’s Christmas...

Summer bruving

Late nights, early flights, days on the beach and nights on the dancefloor all feature in a 12-week social media campaign by WKD. And consumers...