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Tag: WKD

Ready to soar?

IF there’s one drinks category that could be thought of as appealing specially to young adults it’s probably ready-to-drink (RTD) products. But we can see...

WKD aims to create a rush for blush

SHS Drinks is setting out to attract the new generation of RTD consumers with the launch of WKD Blush. The new line – a 4% ABV,...

Hats off to seasonal rule breakers

RULES can be broken at Christmas. In fact, eating too many mince pies or wearing kitschy jumpers can be justified precisely because it’s Christmas...

Summer bruving

Late nights, early flights, days on the beach and nights on the dancefloor all feature in a 12-week social media campaign by WKD. And consumers...

Red price alert

DRINKS giant Diageo is adding to its range of price-marked-pack spirits with the launch of Johnnie Walker Red Label PMP in 70cl and 35cl. Johnnie...

Ready and thrilling

New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend FOR the young adult consumer, innovation is key – be...

The only way… again… is WKD

THE sponsorship deal between WKD and TV show The Only Way I Essex has entered a new series. Marketing director alcohol at SHS Drinks, Debs...

Scotland’s most valuable off-trade RTDs+ brands

Sooped up AT Scottish Grocer we often speak of certain drinks as young adult brands. They’re not exclusively for young adults, of course, but often...
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BNI isn’t all about the cash

THE big night in has increased in popularity in recent years, and it’s an opportunity that shots brand Sourz actively targets. For Emma Heath,...
WKD

OMG! Towie is WKD babes

WKD has secured a three-series sponsorship deal with ITV2 reality show The Only Way is Essex. The drink will receive 60 seconds of on-screen accreditation...
WKD

A WKD Christ-Moose

A moose in a party hat is WKD’s secret weapon to boost sales over the festive season. Scotland’s top-selling RTD (as measured by Nielsen)...

WKD offers music prize

READY-to-drink brand WKD is linking up with music-streaming service Spotify to give consumers the chance to win premium subscriptions. It’s the first stage...
WKD drinkers can download a special cocktail app to their smartphones, invent wacky combinations and then share them with other enthusiasts on-line.

The cocktail months – SHS Drinks

FRUITY and colourful, cocktails are an essential part of many summer parties. The trend to use RTDs as a basis for cocktails started in...
WKD

Mixing the cocktail night in

WITH 44% of shoppers expecting to have more big nights in, switched-on retailers should focus on providing products for fun evenings indoors over the...

Drinks making their mark

CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...