Exclusive for indies

READY-to-drink brand WKD has launched a range of pre-mixed bottled cocktails for the take-home market.

WKD Cocktails are available to independent retailers in Scotland this month.

Packed in 700ml bottles, the range is made up of two varieties, both with at 5.5% ABV – Blue Lagoon and Tropical Sunrise.

Both varieties are available across take home in standard packs, with £4.99 price-marked variants available exclusively to independents.

The launch campaign includes a range of in-store promotional materials as well as high profile social media and PR activity to build awareness.