Market News | Growers Garden, Taylors Snacks, WKD, Unilever

We highlight new products that Scottish c-store retailers might want to stock

1. Growers Garden Broccoli Chips

Growers Garden is keen to kick-start its Broccoli Chips brand in 2024 with multiple listings across retail for its variants.

BROCCOLI chips brand Growers Garden is gearing up for the year ahead to increase its presence across the retail market.

Kicking off 2024, the Scottish brand is set to roll out across multiple retail listings, bringing about a boost of visibility for across various channels.

Offering four variants in its line so far – Original, Cheese, Chilli and Sour Cream & Chive – the broccoli chip brand seems set to capture sales from consumers seeking the start-of-year health kick.

Martin Peel, MD for Growers Garden, said: “Our dedication to sustainability stood out as we continued to prioritise sourcing from within our own group of Scottish growers, utilising ‘wonky’ vegetables to minimise food waste and maximise returns for the farmers.”

2. Taylors Snacks black cabs

TAYLORS Snacks is keen to cap off what the firm has called a successful year with a new marketing campaign on the road.

The brand has rolled out on wheels across the streets of Glasgow and Edinburgh with its new branded Taylors taxis. A fleet of 15 cars have started appearing across the cities since December, advertising the brand’s range of crisps and have been wrapped in a flavour-themed design representing the Taylors’ variants.

Each taxi also has a QR code on its tip seats that allows consumers to enter a fortnightly competition to win a box of the snacks.

Scottish consumers have the chance to get more than they ordered with the new Taylors Snacks branded black cabs.

3. WKD Vibe

RTD brand WKD aims to bring a new Vibe to the evening’s drinks.

RTD brand WKD has launched into the liqueur category with the arrival of the new WKD Vibe line.

Available in fully sleeved 500ml glass bottles, WKD Vibe offers five different fruit liqueur options with two clear liquid flavours in Blue Raspberry and Tropical alongside three creamvariants with Blue Raspberry creamy liqueur, Piña Colada creamy liqueur and Strawberry creamy liqueur.

The two clear variants have an RSP of £10 each while the creamy options have a slightly higher RSP of £13.

4. Unilever & UEFA team up

UNILEVER has kicked off a multi-brand partnership with UEFA Euro 2024 covering a host of its labels.

Official partners for the Euros include Hellmann’s, Knorr, Colman’s, The Vegetarian Butcher, Sure, Dove Men+Care, Lynx and Radox.

Unilever has also said it will create opportunities for shoppers to win tickets.

Fulvio Guarneri, personal care general manager for Europe at Unilever, said: “Our Personal Care brands are all about helping people to feel clean and confident, and to participate in sports, so this is a great way to engage with the millions of consumers who will be coming together during the tournament.”

Helping to kick off a summer of sport, Unilever has teamed up with UEFA with a number of its brands sponsoring Euro 2024.