Tag: Vimto
Health focus in the chiller
Student dietary clichés have not aged so well, with today’s young adults swapping kebabs for ketogenic dinners and cheap pints for protein powder.
A facelift for Vimto
VIMTO’S squash range is all set for summer, thanks to a packaging refresh and a new campaign.
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
Puppie lands from America
THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.
Sunshine range
SOFT drinks company Nichols PLC has turned the spotlight on health and flavour with the relaunch of Vimto’s core squash range – in time for the summer months.
Pack overhaul for Vimto range
Nichols PLC has given its Vimto range a facelift, with new packaging rolling out across its entire portfolio
Squash soars
British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen
Something for the kids
THE big night in is more than an incremental sales driver for off sales – it’s an opportunity to snap up soft drinks sales as well.
Record decade
Nichols looks to build on Vimto success with range extension in time for summer
Healthier hydration for kids
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
Giddy up for Vimto’s new lollipop range
Soft drinks brand Vimto has been seeking to reinvigorate its confectionery licence business through a new partnership with IB Group
Focus on fun
A new campaign from Vimto is designed to appeal to 15 to 19 year olds
Generation Z have their say
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Making a mark on the shelf
WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly.
Sparkly slush
VIMTO is summoning unicorns to the slush market
Ice is nice for stores
VIMTO has extended its out-of-home offer by acquiring a license to sell ICEE frozen drinks in the UK and Europe.
