Tag: Vimto
Soft drinks with real purchase
Firms reckon PMPs can push impulse
Hopping into cinemas
There's no putting toads in a hole this summer as Vimto’s amphibian mascots hop onto cinema screens and on-demand channels across digital and social...
Health is big influencer
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
“Take notice” of demand for healthier soft drinks
VIMTO has urged retailers to act on what it sees as growing demand for healthier soft drinks this summer.
Ed Jones, senior customer marketing manager...
Exclusive new remix
A new flavour of Vimto Remix has been launched exclusively for the wholesale and convenience channels.
Vimto Remix Raspberry, Orange and Passionfruit comes in a...
Mixing up new fruit flavours
Remix range expands this month
The Vimto Remix range is being expanded this month with the launch of Raspberry, Orange and Passionfruit variant in a...
Sweet fortunes
With just over a year till the implementation of the UK government’s Soft Drinks Industry Levy, termed the ‘sugar tax’ by the media, soft...
Fudge with vintage flavour
Soft Drinks brand Vimto is teaming up with confectionery firm Gardiners of Scotland to launch Handmade Vintage Vimto Fudge, just ahead of the Christmas...
Sugar cut as drinks go low
New juice-based lines aim at the health-conscious
SOFT drinks and even fruit juices have come under pressure from activists expressing concern on sugar consumption recently.
But...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Merchandise to win sales
HIGH numbers of new snacking products introduced in the last year have led to confusion on the shelves, Matt Collins, trading controller convenience at...
Future growth
THE sugar debate has spread into the fruit juices category with campaign group Action in Sugar claiming that the level of natural sugars means...
Prize chance
TEENS and their mums are being targeted by Vimto advertising for its no-added-sugar range this summer.
The campaign includes TV advertising through June and July....
TV toad to tempt teen shoppers
TEENS and their parents are the target of a nationwide campaign to promote Vimto’s no-added-sugar squashes and ready-to-drink range.
Rolling out from June, the TV...
Healthy demand for no sugar
VIMTO UK has expanded its no added sugar portfolio to meet what it says is growing consumer demand for healthier drinks.
Marketing controller Emma Hunt...
Extremely marked – Vimto Soft Drinks
VIMTO Soft Drinks has launched a £1 price-marked pack for its Extreme range of soft drinks.
Both its Extreme Energy and Extreme Sport 500ml drinks...
