Tag: Unilever
Get a share of the binge
TV trend boost for snacks
CREATING excitement around big sporting and television events is key to increasing sales of items people pick up for a...
A new leaf
The market for tea has been changing for some time now, and with sectors like green and fruit claiming more converts, along with coffee,...
It’s all about the impulse
IMPULSE ice cream is an area that offers significant potential for increased sales, says Unilever’s Partners for Growth programme.
And it has laid out a...
Hot food is a sales driver
Food to go can lift basket spend
FAST-paced living has become the norm for many consumers with time of the essence even when eating.
This busy...
Team up with an essential
Quotin research that says 99% of all UK households buy butters and spreads, Unilever says breakfast is the most popular time of day for...
£7m for ice cream snacks
UNILEVER is to spend £7m on a marketing campaign for its new 80p snacking ice cream range.
And for in-store promotion, the range, which includes...
Opportunity a speciality
ALTHOUGH there has been a decline in sales of everyday black tea there are areas of growth within tea and the big brand owners...
Concentrated effort
SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
Flavours set to pop up
POPCORN has proved one of the fastest growing segments of the snacks market in recent years. And it’s moving into a wider range of...
Spreading freedom into new markets
Flora Freedom is a new dairy-free variant for the brand, designed to offer consumers a dairy-free spread at the same price point as its...
Caring, sharing sandwich
SHOPPERS want brands that are socially responsible and that’s part of the reason Ben & Jerry’s has a 10% value share of the ice...
Brands stress choice
COMPANIES and brands throughout food and drink have been working to produce products that give options to consumers who want to choose items with,...
Winter wash
UNILEVER has brought two of its brands together to create specially scented festive laundry liquids.
Surf detergent and Comfort fabric conditioner have been combined to...
Condiments of the season
WHEN families and groups of friends gather round a festive table to celebrate, sauces and condiments are often more used than at ordinary meal...
Magnum set to warm things up
Ice cream brand Magnum is releasing a luxury range ... without ice cream.
Brand owner Unilever has teamed up with speciality confectioner Kinnerton to create the...
Not just for summer
RETAILERS should stock ice cream all year round according to Unilever’s Partners for Growth programme.
It says 26% of ice cream sales occur in winter...
