Specialist diets at heart of PG tips NPD

PG Tips

THEY aren’t monkeying around when it comes to NPD at PG tips, with two new alternative variants joining the Unilever-owned brand’s line-up.

New PG tips The Tasty Decaf and Perfect With Dairy Free have been rolled out to cater to consumers following a decaf or dairy-free diet.

Noel Clarke, vice president for refreshments at Unilever UK and Ireland said: “Tea is a really exciting and on-trend category right now, and when we talk to our PG tips fans we see that the way that they want to drink their tea is evolving.

“That’s why we have chosen to bring out our great tasting new decaf PG tips – designed to give you all the taste of a great cup of tea that tastes just as good with dairy free alternatives – put simply, the new Perfect With Dairy Free.”

PG tips The Tasty Decaf and Perfect with Dairy Free are priced at RRP £2.60 for a 70 pack, £1.70 for 35s and £5.80 for Decaf 180s.