New dress for summer

Hellman's new range

HELLMANN’S salad dressings are all set for the summer thanks to a packaging revamp across the entire range – as well as the launch of two new flavours.

The redesigned packaging includes an updated bottle design in a squeeze format with each priced at £1.65 RRP.

Hellmann’s salad range also now includes Seasame and Soy, and Coconut and Lime flavours bringing the total number of variants in the range to seven.

Support for the new flavours and the revamped packaging comes in the shape of a £2m marketing investment which includes outdoor, video on demand and social media advertising.

Jo Walbancke, brand build director at Hellmann’s parent firm Unilever said: “Salads are in exponential growth, but currently just 37% are consumed wth an ambient accompaniment.

“Unilever sees a huge opportunity in this meal segment and the launch of Hellmann’s Salad Dressings will drive incremental sales by not only offering a huge variety when it comes to flavour, but addressing consumer concerns by using natural ingredients.”