Expand to take back market share

Pot Pasta

CONVENIENCE retailers could be enjoying a larger slice of the big night in pie according to Unilever’s Partners for Growth (PfG) programme, which claims 70% of shoppers are choosing supermarkets when purchasing for this occasion.

Nick Widdowson, merchandising and creative controller for PfG offered some suggestions for c-store retailers who might like to pull business away from the big multiples.

Widdowson reckons retailers who take their big night in offer beyond beer, confectionery and crisps should do well.

“Treating and snacking is increasing in other categories,” said Widdowson, “both pot snacks and ice cream tubs play a part in this and are increasing in sales.

“Instant hot snacks are increasingly being seen as tasty and filling options, relevant for social meal occasions and evening consumption.

“They’re portable, accessible and convenient. So making sure instant hot snacks are visible in store in the evenings, as well as at lunchtime, is key; 82% of Pot Snacks are bought on impulse so put them somewhere visible. Flavours are crucial so make sure you give space to the best-selling variants,” he said.