Tag: SHS Drinks
Searching for an edge
Brands adapt to meet the needs of a changing youth culture
YOUNG adults today are arguably one of the most diverse consumer groups imaginable.
With everything...
Reinventing the RTD
BIG Night In baskets, particularly those filled by young adults, could be looking a bit different from next month.
RTD market leader in Scotland WKD...
Apple bites back
APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks.
Quoting Nielsen Scantrack research, Carter stressed...
Hats off to seasonal rule breakers
RULES can be broken at Christmas. In fact, eating too many mince pies or wearing kitschy jumpers can be justified precisely because it’s Christmas...
Can-do attitude
In 2015, the word ‘cider’ means an awful lot of different things. In the UK market as a whole, it describes a category that appears...
For the grown-ups
NEW drink driving alcohol limits in Scotland along with government campaigns on healthy living and other influences could increase consumer interest in adult soft...
Bottling Copacabana
CARNIVAL season is hot in Brazil and the South American country is the place to be for sports fans as it hosts of both...