Tag: SHS Drinks

Searching for an edge

Brands adapt to meet the needs of a changing youth culture YOUNG adults today are arguably one of the most diverse consumer groups imaginable. With everything...

Reinventing the RTD

BIG Night In baskets, particularly those filled by young adults, could be looking a bit different from next month. RTD market leader in Scotland WKD...

Apple bites back

APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks. Quoting Nielsen Scantrack research, Carter stressed...

Hats off to seasonal rule breakers

RULES can be broken at Christmas. In fact, eating too many mince pies or wearing kitschy jumpers can be justified precisely because it’s Christmas...

Can-do attitude

In 2015, the word ‘cider’ means an awful lot of different things. In the UK market as a whole, it describes a category that appears...
Schweppes

For the grown-ups

NEW drink driving alcohol limits in Scotland along with government campaigns on healthy living and other influences could increase consumer interest in adult soft...
SHS Drinks

Bottling Copacabana

CARNIVAL season is hot in Brazil and the South American country is the place to be for sports fans as it hosts of both...