Tag: Rubicon Raw
AG Barr caters for the morning rush
Bosses at AG Barr have been highlighting how their PWR-BRU and Rubicon Raw energy drink ranges can help satisfy shopper demand for a morning caffeine fix.
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Rubicon Raw is back on Boardmasters
Barr Soft Drinks energy brand Rubicon Raw has kicked off its partnership with Boardmasters Festival for the third year running with 60 tickets up for grabs.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Energy drinks are evolving
THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
Raw apple makes four
Barr Soft Drinks is gearing up to add a fourth flavour to its Rubicon Raw range.
Energy still drives soft drink growth
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Crossing the Rubicon
Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio
