McGhee’s supports charity through new biscuits
GLASGOW bakery firm McGhee’s Bakery has launched a new Scottie dog-shaped biscuit for the summer months to help raise funds for Maggie’s cancer support.
For every pack of the biscuits sold across stores, 25p will be donated directly to Maggie’s to support the charity’s cancer care services.
The biscuits will be available across One-O-One Convenience stores from 18 June and will roll out to Spar locations in Scotland from 30 July for a limited three-week period, with additional retail listings still being finalised.
As part of the campaign, McGhee’s has also crafted a Scottie dog sculpture to be part of the Scotties in the City trail – an initiative organised by Maggie’s that has seen different Scottie dog sculptures pop up across the city of Glasgow to help raise awareness of the charity.
The trail will also launch on 18 June and will see dozens of sculptures pop up across the city. People taking part in the trail will then be able to tick off Scottie dogs seen through its official app to redeem awards. As part of this, consumers will also be able to win free packs of biscuits across participating One-O-One stores.
McGhee’s new Scottie biscuits has been directly inspired by its sculpture in the trail which will be located near Maggie’s Gatehouse Building on Dumbarton Road.
Aisling McGhee, commercial director at McGhee’s Bakery, said: “Maggie’s is an organisation that means a great deal to many families across Glasgow and Scotland. We wanted to find a way to support the charity that would encourage people to get involved with the trail while also raising vital funds for the incredible work the team does every day.
“With 25p from every packet donated to Maggie’s, the biscuits will help fund the practical, emotional and social support the charity provides to people affected by cancer.”
“We’re also excited to reward people taking part in the trail. We hope families, visitors and biscuit lovers alike will enjoy hunting down our Scottie, unlocking free biscuits and discovering more about Maggie’s along the way.”
Hayley Smith, Scotties in the City project manager at Maggie’s, said: “We are delighted to be bringing the Scotties in the City art trail to Glasgow. The trail has enormous potential to bring people together as well as raise awareness of Maggie’s as a charity supporting individuals and their families through cancer and treatment.
“We are over the moon to have McGhee’s Bakery on board as a Scottie sponsor and to also have their fantastic Scottie-inspired gingerbread biscuits in stores around Scotland supporting Maggie’s this summer.
“The McGhee’s very own giant Scottie sculpture will be positioned outside the Maggie’s Gatehouse building on Dumbarton Road in Glasgow – in all its glory, for everyone to see!
“At the end of the trail, we will host an evening where we will auction off our beautiful giant Scotties, with the aim of raising as much money to help Maggie’s support as many people with cancer and their friends and family as possible.”
