Tag: Pernod Ricard
Changing of the guard at Tormore
THE Tormore distillery and brand is set to change hands, following a deal between Elixir Distillers and Pernod Ricard.
Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Absolut mixes it up
Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
St Patrick’s Day push
Pernod Ricard has launched a new Jameson Irish Whiskey campaign in time for St Patrick’s Day, on 17 March.
Drinks firms act on CO2
CCEP and Pernod Ricard talk about emissions.
Cracking the code
CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
Fruity twist on a classic
Jameson gets orange treatment
PERNOD Ricard has added an orange twist to its Irish whiskey brand Jameson.
Jameson Orange is a flavoured spirit drink comprising Jameson’s...
Malibu brings people together
PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu.
Running across social media platforms,...
A wine’s best friend
CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps...
Banks move for Pernod
PERNOD Ricard UK has appointed Leanne Banks as marketing director to lead its marketing and digital transformation.
Absolut adds some fruit
SUMMER is edging closer every day, and to get consumers in the mood Pernod Ricard has launched a new watermelon variant to its Absolut brand.
Spicing up Havana Club
PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
Beefeater red carpet roll out
Multi-million pound drive and eco-friendly new pack for brand
A peachy new Beefeater SKU
Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant
Bring a bit of Ireland home
Consumers may not be able to embrace all things Irish down their local pub this St Patrick’s Day, but that surely creates an opportunity for Scotland’s convenience retailers
Facelift for Beefeater
Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
