Jameson gets orange treatment
PERNOD Ricard has added an orange twist to its Irish whiskey brand Jameson.
Jameson Orange is a flavoured spirit drink comprising Jameson’s triple distilled Irish whiskey infused with natural orange flavours.
Bottled at 30% ABV, Jameson Orange is priced at £23.95 RRP. The new variant launched in Booker and Costco last month and is also on shelf in Tesco, with further launches in Waitrose, Amazon and Sainsbury’s scheduled.
The launch coincides with an increase in demand for orange flavoured drinks, according to the latest CGA mixed drinks report. CGA’s research revealed that over the past three years, more than one quarter of consumers have been picking up orange flavoured serves.
Ian Peart, commercial director at Pernod Ricard UK, said: “With the popularity of flavoured spirits on the rise and Jameson continuning to fly in the UK, Jameson Orange is perfectly positioned to tap into this growing consumer opportunity.”
“We’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders and curious spirit drinkers.”