PERNOD Ricard UK has appointed Leanne Banks as marketing director to lead its marketing and digital transformation.
She replaces Raja Banerji, who is returning to Pernod Ricard India to the position of Head of Prestige Portfolio.
Banks will now oversee the development of integrated marketing campaigns, innovation, brand advocacy, consumer experiences, digital and eCommerce across the PRUK business.
With 20 years of experience in the market and global roles within the drinks and luxury industry, she will report directly to David Haworth, Pernod Ricard UK managing director and will be a member of Pernod Ricard UK’s management committee.
Haworth said: “I am delighted to welcome Leanne to the team and her wealth of marketing experience, across the drinks industry and beyond, will be instrumental in accelerating the delivery of our premium portfolio of brands to consumers.
“I wish Raja the best of luck with his new role back in Pernod Ricard India.”