CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps & Bounds, with each of the brand’s variants telling the story of a furry friend on its labels.
Leaps & Bounds has launched with an initial two grape varietals, Shiraz and Chardonnay. Both have an ABV of 14% and are priced at £9 RRP.
Lucy Bearman, wine portfolio director for Pernod Ricard UK, said: “The relationship we have with dogs is unique, and the UK has seen a huge increase in dog owners over lockdown and Leaps & Bounds is perfectly positioned to capitalise on their popularity.”