A wine’s best friend

Leaps and Bounds Wine

CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.

Dogs are front and centre on the packaging for Leaps & Bounds, with each of the brand’s variants telling the story of a furry friend on its labels.

Leaps & Bounds has launched with an initial two grape varietals, Shiraz and Chardonnay. Both have an ABV of 14% and are priced at £9 RRP.

Lucy Bearman, wine portfolio director for Pernod Ricard UK, said: “The relationship we have with dogs is unique, and the UK has seen a huge increase in dog owners over lockdown and Leaps & Bounds is perfectly positioned to capitalise on their popularity.”