Tag: Perfetti Van Melle
Squeezing in a berry
PERFETTI Van Mella (PVM) has added some berry punch to its Summer Fruits sticks and sharing bags SKUs.
A spooky campaign launch
Perfetti Van Melle will launch what it said is its biggest Halloween campaign ever this month.
The ‘All Wrapped Up’ campaign will see PVM take to social media to promote its brands, inviting consumers to create Halloween themed content.
Individually wrapped packs for PVM brands
Bite-sized confectionery is the name of the game when it comes to the latest launch from Perfetti Van Melle (PVM).
Future is bright for healthy alternatives
Health was high on the agenda for many consumers before the pandemic hit, and Covid has only served to increase the importance of healthier options in the minds of many.
Eco friendly fruity look
Perfetti van Melle has unveiled new-look packaging for Fruittella, which has sustainability at its core
Keeping on top of confectionery trends
Sugar confectionery had a bit of a shake up in 2020 with Covid-19 restrictions leading to more consumers shopping locally and spending more time at home
Festive treats ready to shine
Category is ready for Christmas 2020
Staying home is big business
Brands weigh in on lockdown trends and their effects on the big night in
A koala-t new vegan product
Uunfortunately for vegans and vegetarians, many sweets are off-limits due to the inclusion of gelatin in their recipes.
Casting a spell this Halloween
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Keeping it sweet
Perfetti Van Melle provides IRI data on the UK sugar confectionery market which is worth £1.3bn annually.
Need to know for sales to grow
If you want to thrive in retail then its crucial to keep an eye on trends – particularly when it comes to the big hitting categories like confectionery.
Have bags of success
Backing bagged confectionery makes serious sense for convenience stores
Stay fresh on the go
A NEW Mentos format will roll out this month as brand owner Perfetti van Melle (PVM) looks to attract on-the-go shoppers.
Sharing in lower sugar
Bagged confectionery has been an undeniable success story, with bags growing by £12m in the last year .
Better for you, better for sales
Perfetti Van Melle says it is crucial to offer a range of reduced sugar options .
