Tag: Perfetti Van Melle
Consumer choice across the market
Shoppers have made their call on their favourite products for 2023, bringing retailers plenty of opportunities to stock up on some popular choices for stores.
Curious new launch
Perfetti Van Melle (PVM) brand Fruittella has expanded into the jelly category for the first time.
Making the deal sweeter
Purse strings are getting tighter this year but retailers can still drive up some sales, according to sweets giant Perfetti Van Melle (PVM).
Sweet hopes for sour gum
Confectionery giant Perfetti Van Melle (PVM) has launched Mentos Sour Gum in response to the increasing popularity of the sub-category.
More minis to go for Mentos and Smint
Confectionary giant Perfetti Van Melle has introduced new formats for two of its most popular brands Mentos and Smint
Preparation breeds seasonal success
Confectionery still king at Halloween as shoppers stock up on seasonal treats early, ahead of a likely increase in children going door-to-door post Covid
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Office return drives gum growth
THE return of office working has had a positive impact on gum sales, according to Perfetti Van Melle, following a decline in performance under Covid restrictions.
Squeezing in a berry
PERFETTI Van Mella (PVM) has added some berry punch to its Summer Fruits sticks and sharing bags SKUs.
A spooky campaign launch
Perfetti Van Melle will launch what it said is its biggest Halloween campaign ever this month.
The ‘All Wrapped Up’ campaign will see PVM take to social media to promote its brands, inviting consumers to create Halloween themed content.
Individually wrapped packs for PVM brands
Bite-sized confectionery is the name of the game when it comes to the latest launch from Perfetti Van Melle (PVM).
Future is bright for healthy alternatives
Health was high on the agenda for many consumers before the pandemic hit, and Covid has only served to increase the importance of healthier options in the minds of many.
Eco friendly fruity look
Perfetti van Melle has unveiled new-look packaging for Fruittella, which has sustainability at its core
Keeping on top of confectionery trends
Sugar confectionery had a bit of a shake up in 2020 with Covid-19 restrictions leading to more consumers shopping locally and spending more time at home
Festive treats ready to shine
Category is ready for Christmas 2020
Staying home is big business
Brands weigh in on lockdown trends and their effects on the big night in
