Tag: Perfetti Van Melle
Perfetti Van Melle will launch what it said is its biggest Halloween campaign ever this month. The ‘All Wrapped Up’ campaign will see PVM take to social media to promote its brands, inviting consumers to create Halloween themed content.
Bite-sized confectionery is the name of the game when it comes to the latest launch from Perfetti Van Melle (PVM).
Health was high on the agenda for many consumers before the pandemic hit, and Covid has only served to increase the importance of healthier options in the minds of many.
Perfetti van Melle has unveiled new-look packaging for Fruittella, which has sustainability at its core
Sugar confectionery had a bit of a shake up in 2020 with Covid-19 restrictions leading to more consumers shopping locally and spending more time at home
Category is ready for Christmas 2020
Brands weigh in on lockdown trends and their effects on the big night in
Uunfortunately for vegans and vegetarians, many sweets are off-limits due to the inclusion of gelatin in their recipes.
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Perfetti Van Melle provides IRI data on the UK sugar confectionery market which is worth £1.3bn annually.
If you want to thrive in retail then its crucial to keep an eye on trends – particularly when it comes to the big hitting categories like confectionery.
Backing bagged confectionery makes serious sense for convenience stores
A NEW Mentos format will roll out this month as brand owner Perfetti van Melle (PVM) looks to attract on-the-go shoppers.
Bagged confectionery has been an undeniable success story, with bags growing by £12m in the last year .
Perfetti Van Melle says it is crucial to offer a range of reduced sugar options .
PVM expects to see sugar free shine in the year ahead