Curious new launch


PERFETTI Van Melle (PVM) brand Fruittella has expanded into the jelly category for the first time.

Available to buy in stores at £1.50 per pack, Fruittella Curiosities come in two variants – By The Sea and In The Snow – with the former available in Asda, Boots, WHSmith and Morrisons and the latter in Asda and WHSmith.

By the Sea features soft jellies in the shape of fish, crabs and starfish in lemon, orange and strawberry flavours. Meanwhile, In the Snow includes penguins, polar bears and walruses in blackberry, raspberry and strawberry.

PVM also noted that packs include a QR code that will take consumers to a microsite to learn more about the theme.

Lauren Potter, senior brand manager at Fruittella, said: “This expansion of the beloved Fruittella portfolio caters to parents with 4-12 year olds who are searching for an all-natural treat for the family with an added interactive twist – with the quality assurance that comes from a trustworthy household name.”