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Friday, June 18, 2021
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Tag: Magners

Magners Irish Cider at a picnic

Summer fun with Magners

Magners has launched a new six-month seasonal promotion to give consumers the chance to spruce up their homes or enjoy a staycation

The luck of the Irish

One lucky cider drinker will be sent to the Big Apple in time for St Patrick’s Day, courtesy of Magners

Serving up success

C&C Group has released Magners Dark Fruit in a new specially designed glass bottle .
Magners Promotion

Look on the bright side

IRISH cider brand Magners has launched a new marketing campaign that encourages consumers to ‘Think 100% Irish

SG opinion: Minimising MUP’s impact on stores

Tennent’s brand owner Norman Loughery offers insight on policy

Fruity new cider packs

MAGNERS has extended its range with the launch of a new Dark Fruit flavour

Irish cider celebrates summer with new formats

Magners rolls out new 5L keg and multi-pack formats IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...

Apple bites back

APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks. Quoting Nielsen Scantrack research, Carter stressed...

Aiming for the top

MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...

Whiskey provides core for new spider

CIDER brand Magners is on the search for spider men and women with its latest launch. Last month Magners with Irish Whiskey (ABV 5.5%) became...

Scotland’s most valuable off-trade cider brands

Does fruit hold the key? OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...
Magners, cider

Bring the festival home

ED Shoebridge, head of customer marketing at C&C Group, reckons launches and promotions of fruit ciders have added dynamic energy to the cider market. He...

Magners drinkers see red

C&C Group, the owner of Magners Irish cider, has unveiled a new look and bottle size for its Orchard Berries cider. Previously named Magners Berry,...

Magners’ plays summer nights

IRISH cider brand Magners is to sponsor a summer music festival at Glasgow’s newly refurbished Kelvingrove bandstand. The Magners Summer Nights festival will be...

Football preview – Stand-out fixtures for new season

CIDER brand-owner C&C has a special interest in Scottish football this year. Its lead brand Magners takes over from its lager Tennent’s as shirt sponsor...
Magners Cider

Fruitful time for cider – C&C brands

CIDER is a summer drink; right? In some cases. Some 41% of beer and traditional cider is sold between May and October, while the...