Tag: Magners

Moira Dean, of Premier @ DUSA

A focus set on student sales

By the time the middle of the university semester comes around, students are more than ready for a night where they can let go and forget about the worries of assignments or exams.

Relaxing with a can of cider

MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
Magners Rose

Can offers lightweight solution

CIDER brand Magners has put its rosé variety – initially only available in bottles – into cans.

Time to return to TV

Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand
Magners Irish Cider at a picnic

Summer fun with Magners

Magners has launched a new six-month seasonal promotion to give consumers the chance to spruce up their homes or enjoy a staycation

The luck of the Irish

One lucky cider drinker will be sent to the Big Apple in time for St Patrick’s Day, courtesy of Magners

Serving up success

C&C Group has released Magners Dark Fruit in a new specially designed glass bottle .
Magners Promotion

Look on the bright side

IRISH cider brand Magners has launched a new marketing campaign that encourages consumers to ‘Think 100% Irish

SG opinion: Minimising MUP’s impact on stores

Tennent’s brand owner Norman Loughery offers insight on policy

Fruity new cider packs

MAGNERS has extended its range with the launch of a new Dark Fruit flavour

Irish cider celebrates summer with new formats

Magners rolls out new 5L keg and multi-pack formats IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...

Apple bites back

APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks. Quoting Nielsen Scantrack research, Carter stressed...

Aiming for the top

MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...

Whiskey provides core for new spider

CIDER brand Magners is on the search for spider men and women with its latest launch. Last month Magners with Irish Whiskey (ABV 5.5%) became...

Scotland’s most valuable off-trade cider brands

Does fruit hold the key? OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...
Magners, cider

Bring the festival home

ED Shoebridge, head of customer marketing at C&C Group, reckons launches and promotions of fruit ciders have added dynamic energy to the cider market. He...