Go Local Granulated Sugar moves to price-marked format
UK wholesaler Parfetts has strengthened its own label Go Local range with the introduction of its new price-marked packs of Granulated Sugar.
Aiming to provide even greater value to its customers, the new Go Local Granulated Sugar packs come with an on-pack price of £1.09 and replaces the firm’s previous Local Living 500g line.
Alongside the price-marked format, the new Granulated Sugar bag come in a 1kg size to offer a ‘bigger pack’ better value’ proposition to shoppers.
The new launch is exclusive to Parfetts and is positioned as a must-stock everyday line to ensure it remains competitive within a high-commodity category.
Parfetts has said this launch will further strengthen the Go Local brand range with more than 250 lines across impulse, licensed and grocery categories.
Mike Kerrigan, own brand manager at Parfetts, said: “Own Brand is central to our strategy to help retailers compete in everyday categories. Sugar is a high-volume cupboard essential and a proven driver of footfall.
“By introducing a clear, competitive price-marked pack in a one-kilogram format, we are giving retailers a trusted option that delivers value for shoppers while protecting margin in store.”
