Aiming for the top

MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR and social media activity.
The Magners bottle is being relaunched for its Original Apple Cider along with new packaging on cans and on-trade taps. Magners will also be the first major cider brand to use a rip-top closure, doing away with the need for a bottle opener. The firm says the top will support impulse purchases in convenience stores.