Flatbread leader highlights flavours and product info
LEADING flatbread brand Deli Kitchen has celebrated the 10th anniversary of its launch into supermarkets with a major rebrand promoting the different flavours and providing consumers with clearer product information.
The new look highlights international bread traditions and the region of each product while keeping the brand’s trademark colourful palette to help consumers easily identify the different breads across the range.
A refreshed logo and brand mark features a flame at its centre, reflecting the role of traditional baking methods. The wider design runs across the full range to unify the portfolio and improve standout on shelf to shoppers, reinforcing the brand’s focus on craft and quality.
Alongside the visual refresh, the brand is also responding to growing demand for clearer product information by introducing a new transparency label system called “Our Promise”.
The system shifts key back-of-pack information into a neat consumer friendly call out on the front of Deli Kitchen packaging.
The brand refresh comes as Numerator data shows consumer appetite for sliced bread alternatives continues to grow with 82.8% basket penetration and value growth of 44% since 2023.
Famed for hero products such as the original Greek Style Flatbreads and sliced Focaccia, Deli Kitchen is listed in all major UK grocery retailers.
UK chief marketing officer James Eid said: “Our Promise highlights clear nutritional cues, such as high fibre and high protein, helping shoppers instantly recognise the nutritional benefits of each bread.
“The new look and feel capitalises on our expertise while also going deeper to support consumer decision making through the Deli Kitchen’s Our Promise labelling system. Innovation has been at the core of our business, and this move sets the tone for the next decade.”
