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Tag: General Mills

Nature Valley makes an appearance on screens everywhere in its new campaign.

Nature Valley rolls on to screens

General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.
Nature Valley bars

A natural choice for on the go

Breakfast on the go has been a booming opportunity for retailers since pandemic restrictions lifted as consumers adjust to new lifestyles.
Häagen-Dazs cocktail ice creams

Keeping cool with cocktails

General Mills’ Häagen-Dazs cocktail ice creams have returned to freezers, in time for summer.

Healthy options are set to surge

WHEN asked, the vast majority of British consumers say they want to make healthier choices.
Yop chocolate

Extra indulgence

General Mills has added some indulgence to its drinkable yogurt range, YOP, with the launch a new chocolate flavoured yogurt drink.
15 Pack of Frubes

Snacking at School

YOPLAIT has launched a new Frubes family pack, as children get used to the classroom again.

Snacks in the time of Covid

Snacks are a part of daily life for the majority of consumers, and with Covid-19 restrictions keeping most people at home for most of the time, the hinges on treat cupboards have been working hard

Dairy is thriving in convenience

Packed with protein and available in a broad range of flavours, dairy-based drinks tick a lot of boxes for consumers
Betty Crocker Devils food cake

Halloween cake push

General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Haagen Dazs

Take-home is taking over

Nights in driving category performance
healthy snacks

Better for you on the way up

Health focus helps subcategory
Yop strawberry

Category evolution

General Mills has been looking to tap into what it sees as increasing demand for drinkable yoghurt.

American vegan bar thrives in UK

General Mills has been keeping vegans sweet with its cruelty-free confectionery brand Lärabar.
general mills healthier snacking

Panel shares its views on better for you

General Mills has joined forces with 11 UK convenience retailers in a bid to boost the profile of ‘better for you’ snacks.
Old El Paso Smoky BBQ

Lets taco bout Mexican food

As diners become increasingly adventurous, Mexican meals like fajitas and enchiladas are becoming a more common sight in Scottish homes.

A big scoop of success

Ice cream is ideal for big night in