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New-look Drench grows up

Still burning

Still burning – Energy drink analysis

Lucozade Gareth Bale

High energy – Making the most of the market

Barr has an Irn-Bru promotion, called Bru-Skies, and two new sour flavours of Rockstar – designed to push summer sales.

Barr Britvic merger bites the dust, revised offer rejected

Water about the workers

Capri-Sun, promoting over the summer, and Highland Spring single-serve multi pack, said by the firm to be contributing to category growth.

Juicing up – Healthy drink choices at lunchtime

BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with Dynamo hanging off the side of a bus.

Max gets magic – Dynamo promotes Pepsi

Rubicon plans a £2m nationwide ad campaign to promote its exotic drinks to the mainstream market as well as ethnic consumers. Sunny D adds raspberry and passion fruit to its orange juices. Weight Watchers joins the tropical flavour trend with watermelon and mango-flavoured drinks.

Juice feels the squeeze

ROBINSONS, the UK’s favourite squash brand, according to Nielson Scantrack, has a new TV advert for 2013

Boys’ own story for squash ad

IRN-BRU brand owner AG Barr says it’s convinced the proposed merger between it and Britvic stacks up despite reports that business analysts think it is unlikely to go ahead.

Barr says Britvic deal makes sense

Britvic’s new-for-summer kid on the block, J2O Pear Gold, is backed by a big marketing campaign in support of the brand. Low-calorie cola Pepsi Max is growing sales year on year.

Keep it cool keep it seen

Innovation aids soft progress

FIZZY drink-scented air freshener is the latest brand extension from 151 Products, which licenses Tango from Britvic Soft Drinks.

Fresh fruit – Fizzy drink scents

Still lighting retail’s fire?

Still lighting retail’s fire? Energy drinks review

Flash player

Squeezed sector shows its bottle

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