Barr set to heat up sales in soft drinks

Capitalise on weather with a strong soft drinks range

AG Barr range of drinks, from left to right, Irn Bru Xtra bottle, Irn Bru bottle, Rubicon Sparking Mango bottle, Rubicon Still Mango bottle, Rubicon Spring Orange Mango bottle and Rubicon Spring Blackberry Raspberry bottle
Summer success: The warmer months bring plenty of opportunities to drive sales.

SUMMER is the prime time to drive up sales for the soft drinks category.

Retailers know this best, so bringing in a range of popular options that consumers will be reaching out for makes the warmer months absolutely key.

It’s with this in mind that Barr Soft Drinks has pushed its range of options, including Irn-Bru, Rubicon and the wider Barr family of drinks that kicked off 2023 with a brand new look.

Barr looks to be in a strong position to help deliver this soft drinks growth for the summer, with IRI Marketplace data for the year to April reporting that Barr delivered an additional £19million in retail sales value to the soft drinks category for last summer. 

And the firm is anticipated to eclipse this number for the summer ahead.

Adrian Troy, marketing director at Barr Soft Drinks, said: “Summer is the key period for soft drink sales and there is a huge opportunity for retailers to build on the success of last year.

“Larger pack formats and multipacks will continue to play a role, as people look for more opportunities to socialise with family and friends around key calendar events.

“Retailers have an opportunity to pick up sales by looking at exciting flavours, bigger formats and multipacks from trusted brands. Flavoured carbonates has seen a huge growth in multipacks, at £60million, a 22% uplift, as shoppers seek out different flavours to try with friends.”