Sell some sunshine in a bottle

More Drinks, the firm behind the Get More Vitamins range of functional drinks, is launching a larger 1-litre and 4-pack format which the firm reckons is ideal for retailers in the North of England and Scotland.

Highlighting the dangers of Vitamin D deficiency, a spokeswoman for the firm reckons there’s a particularly strong sales opportunity to be found in the northern half of the British isles due to a “lack of sunshine”.

The spokeswoman said the sugar-free Get More Vitamin drinks range was “developed specifically to meet the needs of the ever more health conscious consumer, made with spring water and natural flavours, and containing a daily dose of a range of vitamins.”