AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Fusion power drives sales
DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
Sizing things up
BIG-NIGHT-IN products and take-home lines are hugely important to convenience stores as they are higher-value items which encourage footfall and loyalty, says Adrian Troy,...
Cover the bases
BIG nights in continue to be very popular and they’re often unplanned, so convenience retailers are in an ideal position to cater for shoppers...
How to give boom drinks a boost
Water is a booming category but retailers should stock trusted water brands if they want to make the most of the opportunities, argues soft drinks...
Gushing onwards
Bottled water multiplies sales by 40 in 30 years to take one in five of all soft drinks
Have bottled water sales grown and diversified...
Meeting tropical demand
EXOTIC juices and juice drinks are in demand and Rubicon is the most popular brand in the sub-category says AG Barr.
Head of marketing...
Future growth
THE sugar debate has spread into the fruit juices category with campaign group Action in Sugar claiming that the level of natural sugars means...
Fast flowing water
WATER is the fastest growing soft drink category in the UK according to Highland Spring. Quoting figures from Zenith International, it says it is...
Water with a plus point
MAIN new product development so far this year on the AG Barr-marketed Rockstar brand has been the launch of what the Irn-Bru owner sees...
Explosive growth
IT’S made in Scotland and sold across the globe.An investment deal that launched new Scots energy drink Dynamite has led to significant distribution successes...
Sales energy for summer
As temperatures rise in summer months, retailers must be prepared for an increase in demand for chilled soft drinks including sports and energy products, argues...
Sweet opportunity with low and no
Energy drinks, like other soft drinks, have seen launches of low-calorie variants, bringing great opportunities for retailers, said Coca Cola Enterprises wholesale director Simon Harrison....
Busy Boost
New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
Covering the bases for better times
Energy Drinks performed well, for suppliers and retailers, through tough economic times and Ed Whitehead, strategy and planning manager at Red Bull UK reckons they’ll...
