Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
A WKD Christ-Moose
A moose in a party hat is WKD’s secret weapon to boost sales over the festive season. Scotland’s top-selling RTD (as measured by Nielsen)...
Litre option for low-sugar juice line
Juice and juice drinks supplier Refresco Gerber has been stressing the work it has been carrying out recently in reducing sugar content and calorie counts...
Ready for the summer
THE last two summers have been good for sales of barbecue products in Scottish stores.
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
It’s time to shine
Unpredictable though it may be, Scottish summer arguably has a worse reputation than is really fair. When the clouds clear, the sun lingers in...
Cava fans act on impulse
OFFERING chilled sparkling wine can persuade customers to spend more money. That’s the theory from Spanish cava brand Freixenet; MD Damien Clark said: “Picnics...
Tis the season to buy big brands
THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...
Ferrero goes large and adds Joy
BOXED chocolate sales for the three main spring occasions are worth £139m, says Ferrero and it reckons its own £22m sales that it achieved...
In the spirit of the bard
SCOTCH whisky forms an integral part of many Burns Suppers and brand owners have lined up a wide selection of drams for this year’s revellers
Raising a glass for Age UK
BRIXTON Brewery has launched a new beer to raise money for charity Age UK Lambeth
A facelift for Radnor
New look and new liquid
Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
French flavour for the season
Heineken launches festive bottles
Sharing in low sugar
Low sugar and share packs key
All together for Costcutter Christmas
Costcutter has launched its biggest ever festive campaign
