Cava fans act on impulse

64a_0614OFFERING chilled sparkling wine can persuade customers to spend more money. That’s the theory from Spanish cava brand Freixenet; MD Damien Clark said: “Picnics and al-fresco dining offer a fantastic sales opportunity. And products such as chilled sparkling wine, with a higher price point, drive more value into this incremental sales opportunity.
“Stocking a brand such as Freixenet can encourage impulse purchases and increase basket spend.”
He quotes Nielsen figures: “Sparkling wine is the beers, wines and spirits’ sub-sector showing the fastest growth at a total trade level in the last 12 months, delivering over 15% increase in sales value year on year.”