COSTCUTTER has launched its biggest ever festive campaign to drive footfall and generate excitement over the Christmas period.
‘Bringing Christmas Together’ will involve a press and TV campaign, along with consumer leaflets showcasing the range of products available, focused on bringing families together through food and drink.
This will be supported in-store by POS, full gondola end kit, recipe cards and wipe clean shelf barkers, as well as recipe inspiration and seasonal tips shared on the firm’s website and social media channels.
Key product lines will include Co-op brand items like gluten-free cocktail sausages wrapped in bacon, whiskey-flavour smoked salmon and free-from salted caramel profiteroles, as well as a portfolio of wine, fizz, beer, cider, gin and whisky.
Jenny Leetch, brand manager at Costcutter Supermarkets Group, said: “Our campaign this year is all about ‘Bringing Christmas Together’ for our customers, whether that’s helping them to create the perfect party buffet or ensuring they have the ideal wines to complement their Christmas dinner.
“Alongside our excellent product lines and competitive offers, the campaign will also inspire and support shoppers with recipe ideas and shopper solutions on our social media channels.”