Hip new Scotch
WHISKY has been made in St Andrews for the first time in 160 years and the distiller is introducing its limited edition range to the market
Ready for Rio?
Next month Brazil’s second-biggest city Rio de Janeiro plays host to the Olympics summer games.
The games of London 2012 provided great opportunities for...
Preserving excitement
Preserve producer Duerr’s has released an indulgent advent calendar
Mulling things over
Jam Shed has relaunched its mulled wine campaign ahead of the festive season, with recipe neck tags on its Shiraz variant
Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
WKD couples up with ITV
WKD is Love Island alcohol partner
Ready to party
LONG hot summer days call for long cold drinks and Hooper’s believes its range is more suited to mature taste buds than other ready mixed drinks on the market.
Tradition always in demand
Lees of Scotland says its Mini Snowballs consistently prove effective for boosting seasonal sales.
Sales director Bert Croll said: “We always see a strong and...
Catering for a garden party
SCOTS love an excuse to get outside and will grab any chance to enjoy the sunshine when it shows up
Free-from stocking filler treats
MOO Free has expanded its festive range with the introduction of two new Christmas products.
Taking to the screens
New products and brand promotion on the Ferrero Christmas list
FOUR TV campaigns will be at the heart of Ferrero’s £8.1m media activity this Christmas...
Exclusive to independents
SHS Drinks has brought more fruit flavour to its WKD RTD range with a new SKU exclusive to independent retailers
Having fun with rum
Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.
The impulsive outdoors
Lighter flavour drinks sales rise during warm summer months says RTD brand owner
As consumers take the party outside, impulse purchases rise, according to Global Brands.
To...
Planning for wine success
SPRING and summer can be an exciting and profitable time for retailers with the right planning, says Continental Wine and Food.
And it predicts that...
Jammy Dodgers will be getting a festive makeover this Christmas
Burton’s Biscuit Company has unveiled the seasonal pack which will contain Jammy Dodgers embossed with three different festive designs
