Seltzer from Bud

Budweiser Brewing Group has entered the seltzer category with the launch of a new range under its Bud Light brand

Take two with tequila

BREWING giant Heineken UK has extended its range of spirit-flavoured beers with the introduction of Desperados Dos – a higher ABV beer built for...

Facelift for Beefeater

Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack

Island beer sets sales

Italian lager brand Peroni has launched a new light lager in time for the summer months aiming to drive further excitement across the beer category.

Reshaping the spirits category

RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand. Jagermeister’s Give It A Shot...

Miniature option for Brockmans

SHOPPERS looking for a little festive spirit this Christmas can now pick up Brockmans in a miniature giftpack.
kopparberg-cherry

Cherry springs into off trade

Supermarket debuts new fruit cider flavour as Kopparberg extends range
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Joining the craft

FORMER prime minister Gordon Brown bounced back on to the political scene recently. But, if historians in the future debate his impact on the...
Black Tower Rose and Fruity White variants

Wine gets a beach body

German wine brand Black Tower has a new look

The Single Cask bottles up a mood

Scottish bottling firm The Single Cask has launched a new series of whisky categories, in a bid to help whisky fans and newcomers alike.

Fresh summer tastes from Edinburgh Gin

Edinburgh Gin has launched two new fruity flavours in its RTD range in time for the warmer summer months that the brand reckons will be popular in the weather.

Taking beer all the way to the top

Scotland’s favourite lager brand, Tennent’s, takes the top spot for the first time

Will small be beautiful?

BEER and cider giant Heineken has given some of its brands new looks ahead of the summer. Desperados spirit beers and Old Mout cider are...
Freestar beer

A freedom of choice

Health continues to remain at the forefront of many consumers’ minds, with the Covid-19 pandemic fuelling this to new heights.
Red Star Brands' four Loko aims for the Generation Z demand for new flavours.

Four Loko takes novel approach

Red Star Brands reckons it can hold on to Generation Z consumers by offering a novel variety of flavours for its Four Loko RTD.

Better than the cheap classics?

BARGAIN champagne or premium prosecco? According to Nick Tatham, master of wine, at specialist Continental Wine & Food, there’s no competition. “A good, well-made...