Seltzer from Bud
Budweiser Brewing Group has entered the seltzer category with the launch of a new range under its Bud Light brand
Take two with tequila
BREWING giant Heineken UK has extended its range of spirit-flavoured beers with the introduction of Desperados Dos – a higher ABV beer built for...
Facelift for Beefeater
Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
Island beer sets sales
Italian lager brand Peroni has launched a new light lager in time for the summer months aiming to drive further excitement across the beer category.
Reshaping the spirits category
RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand.
Jagermeister’s Give It A Shot...
Miniature option for Brockmans
SHOPPERS looking for a little festive spirit this Christmas can now pick up Brockmans in a miniature giftpack.
Cherry springs into off trade
Supermarket debuts new fruit cider flavour as Kopparberg extends range
Joining the craft
FORMER prime minister Gordon Brown bounced back on to the political scene recently.
But, if historians in the future debate his impact on the...
Wine gets a beach body
German wine brand Black Tower has a new look
The Single Cask bottles up a mood
Scottish bottling firm The Single Cask has launched a new series of whisky categories, in a bid to help whisky fans and newcomers alike.
Fresh summer tastes from Edinburgh Gin
Edinburgh Gin has launched two new fruity flavours in its RTD range in time for the warmer summer months that the brand reckons will be popular in the weather.
Taking beer all the way to the top
Scotland’s favourite lager brand, Tennent’s, takes the top spot for the first time
Will small be beautiful?
BEER and cider giant Heineken has given some of its brands new looks ahead of the summer.
Desperados spirit beers and Old Mout cider are...
A freedom of choice
Health continues to remain at the forefront of many consumers’ minds, with the Covid-19 pandemic fuelling this to new heights.
Four Loko takes novel approach
Red Star Brands reckons it can hold on to Generation Z consumers by offering a novel variety of flavours for its Four Loko RTD.
Better than the cheap classics?
BARGAIN champagne or premium prosecco?
According to Nick Tatham, master of wine, at specialist Continental Wine & Food, there’s no competition. “A good, well-made...