Global Brands is launching a new look for Amigos Tequila Beer.
Paying tribute to the brand’s Mexican character, the wording on the logo is changing from ‘tequila flavoured beer’ to the Spanish translation ‘con sabor a tequila’.
In addition, all packaging and branding items are undergoing an overhaul.
Christian Sarginson, senior brand manager, said: “The new visual identity is a chance for Amigos to really connect with its audience.
The change is designed to articulate the vibrant zing of limes and the Mexican taste of Tequila which make Amigos so delicious.”
Amigos is currently planning for Dia de los Muertos, a national Mexican holiday which falls around Halloween.
Activity will include a limited edition 4-pack in the off-trade and competitions across social media platforms.