Glenfiddich gets refitted
New packaging design for Glenfiddoch's 12 and 15 Year Old whiskies .
New RTD offers a fuss free G&T
Diageo lauches ready-to-drink premium gin and tonic .
Banking on the success of gin
Loch Lomond launch comes ashore .
A Frankly refreshing summer
Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
Barr invests in alcohol-free
AG Barr has announced a £1m investment in Stryyk .
Absolutly fruity
Rhubarb flavoured vodka launches .
Whisky is on the way up in the UK
Whisky will return to growth in the UK, increasing annual value sales by £138m over the next few years, according to Edrington-Beam Suntory .
It’s a splash in a can
For those who do prefer a dash of water to open up their whisky, there is a new premium mixer that should be right up their street .
Smirnoff gets a new look
Smirnoff has redesigned the packaging of its entire portfolio .
Low alcohol is sparkling
Demand for low and no alcohol alternatives continues to grow .
Captain Morgan is transformed
Seven new versions of popular rum .
Tropics of Edinburgh
SCOTLAND might not be the warmest of countries, but Edinburgh-based brewer Innis & Gunn has released a new ‘Tropic Like It’s Hop’ passionfruit pale ale — adding a bit of tropical flavour to the off trade.
Falling for new wine labels
WINE brand Echo Falls has released not one, but 30 limited edition occasion labels for its bottles.
Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Eyes on Cornwall
CORNWALL-based Sharps Brewery has invested £1m in a major nationwide advertising campaign for its flagship beer Doom Bar.
Aussie pair return
AUSTRALIAN agony uncles Brad and Dan are back as part of the latest media blitz for Foster’s.
