Aussie rules on going to the party
AUSTRALIAN wine brand McGuigan Wines is launching its Bring a McGuigan campaign this month.
The campaign encourages consumers to Bring a McGuigan when faced with...
Ringing the beer changes?
THINK sports-related Big Night In consumption and you might think beer, pizza, crisps and the like.
But while many a c-store might have met...
Long drinks in Olympics sales surge
HOT weather and the Olympics in Rio combined to boost demand for alcohol, according to researcher Nielsen.
Beer and cider were the big winners, with...
Reinventing the RTD
BIG Night In baskets, particularly those filled by young adults, could be looking a bit different from next month.
RTD market leader in Scotland WKD...
Fuelling the party spirit
THE Big Night In is big and getting bigger according to drinks giant Diageo. Quoting findings from recent years from HIM Research, from Nielsen...
Rugby at the Mill
SCOTTISH craft gin brand Eden Mill has become the first official gin partner of Scottish Rugby and the country’s professional rugby sides Glasgow Warriors...
Cocktail on the collar
A new collar competition is being launched for Glen’s vodka.
Glen’s City Cocktails will offer consumers a simple Glen’s cocktail recipe as well as a...
New flavour is in the pink
DIAGEO Reserve has unveiled a new flavour of its vodka Cîroc.
Cîroc Pink Grapefruit has been introduced and backed by three recommended serves, ‘Cîroc Sea...
Craft inspires new trends
CRAFT products and small-batch production are becoming important in many parts of the drinks industry. After aiding growth in the gin category in the...
Added twist
INDEPENDENT drinks company Halewood Wines & Spirits has added a raspberry mojito variety to its Caribbean Twist range. It has also made all of...
Cider shows c-store plus
IS there a strong convenience channel effect on cider sales? Does the apple-based drink, including all its modern flavoured varieties, perform significantly differently in...
Apple bites back
APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks.
Quoting Nielsen Scantrack research, Carter stressed...
Packs going premium
INDEPENDENT cider maker, Aston Manor, has repacked its Kingstone Press and Knights brands.
The Kingstone Press makeover is designed to give the brand a more...
Stars launch the new look
LUCKY stars under the caps on new-look bottles will win Stella Artois Cidre consumers prizes ranging from limited-edition chalices to an adventure on a...
Sweden in the mix
SWEDISH cider Rekorderlig, which is brewed at a family-owned fourth generation brewery in Vimmerby and is now handled by Molson Coors in the UK,...
Golden arrows
BRITAIN’S biggest-selling cider Strongbow has become an official partner of Team GB in Rio Olympics this year.
Major activity across the summer will include limited-edition...
