Blossom Hill Rhubarb & Plum Spritz is the latest variant to join the brands sparkling wine portfolio.
To support the launch, Treasury Wines has entered into a social media partnership with florist Arena Flowers.
The ‘Friendship Fridays’ campaign offers consumers the chance to gift a bouquet of flowers and free bottle of the new wine to a friend.
Consumers can enter the prize draw via Instagram every Wednesday until 17 June.
Further support for the launch comes in the shape of a four-week take over of Time Out’s website and social media platform, as well as social media influencer activity.