RTD cans from across the pond
AMERICAN RTD brand Four Loko has set sail across the Atlantic with ambitions to shake up the category in Scotland.
Tapping into the hot trend of 2021
Drinks firms predict strong growth for RTDs as consumers seek out low calorie options
Fizz on the go with Lambrini
LAMBRINI has entered the alcohol spritz category with the launch of a new range of RTDs.
New packs bring value into focus
CANNED cocktail brand Funkin will extend its range next month with the launch of a new range of price-marked packs.
Fruit cider maker sees seltzer potential
Kopparberg has been gaining ground in the hard seltzers category, following its expansion into the category last summer
Top of the fizz
Wine brand Echo Falls has been celebrating seltzer success after scooping a Product of the Year award
Mango lands in the UK
White Claw has expanded its UK portfolio with the launch of a new mango variant in time for the summer
Island Bay sailing onto shelves in convenience
Founder and managing director of Island Bay Hard Seltzer, Mudassar Aziz, answers questions on hard seltzer success
Building an off sales category
Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet
A spiritual expression
Zamora Company has transformed its Martin Miller’s Gin brand with the launch of a new marketing campaign inspired by art and creativity
Fruity new variant
Watermelon and kiwi are at the heart of the latest limited edition Whitley Neill release
A peachy new Beefeater SKU
Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant
A raft of activity for Tanqueray
Diageo has put berries at the heart of the latest Tanqueray release, as the spirits giant further expands its gin portfolio
Passion for fruit
Kopparberg is embracing the taste of the summer and expanding its portfolio with the launch of a new variant, Passionfruit and Orange Cider
Beer is racing ahead
A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Pressing on with cider
Last year saw many consumers wake up to the benefits of shopping local, changing cider category trends in the process
