Mango lands in the UK
White Claw has expanded its UK portfolio with the launch of a new mango variant in time for the summer
Island Bay sailing onto shelves in convenience
Founder and managing director of Island Bay Hard Seltzer, Mudassar Aziz, answers questions on hard seltzer success
Building an off sales category
Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet
A spiritual expression
Zamora Company has transformed its Martin Miller’s Gin brand with the launch of a new marketing campaign inspired by art and creativity
Fruity new variant
Watermelon and kiwi are at the heart of the latest limited edition Whitley Neill release
A peachy new Beefeater SKU
Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant
A raft of activity for Tanqueray
Diageo has put berries at the heart of the latest Tanqueray release, as the spirits giant further expands its gin portfolio
Passion for fruit
Kopparberg is embracing the taste of the summer and expanding its portfolio with the launch of a new variant, Passionfruit and Orange Cider
Beer is racing ahead
A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Pressing on with cider
Last year saw many consumers wake up to the benefits of shopping local, changing cider category trends in the process
Bullish Broughton Ales
One of the most visible benefits has been a marked increase in beer sales in the off trade, growth which Scottish brewery Broughton Ales reckons it is well placed to capitalise on
Brewers predict pandemic boost to beer sales is set to continue throughout 2021
Current beer category trends suggest Scotland’s convenience retailers can also expect a strong 2021, as the Covid-19 pandemic continues to affect consumer behaviour – including their approach to beer
Facelift for Beefeater
Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
Alcohol free gin arrives
Diageo has launched a new alcohol-free gin under its Gordon’s brand
Sponsorship kicks off
Loch Lomond Whiskies has entered into a new global partnership and sponsorship agreement with PRO14 Rugby
Vodka in paper
Vodka brand Absolut has swapped out glass for paper with the launch of a new prototype bottle
