Barr invests in alcohol-free
AG Barr has announced a £1m investment in Stryyk .
Absolutly fruity
Rhubarb flavoured vodka launches .
Whisky is on the way up in the UK
Whisky will return to growth in the UK, increasing annual value sales by £138m over the next few years, according to Edrington-Beam Suntory .
It’s a splash in a can
For those who do prefer a dash of water to open up their whisky, there is a new premium mixer that should be right up their street .
Smirnoff gets a new look
Smirnoff has redesigned the packaging of its entire portfolio .
Low alcohol is sparkling
Demand for low and no alcohol alternatives continues to grow .
Captain Morgan is transformed
Seven new versions of popular rum .
Tropics of Edinburgh
SCOTLAND might not be the warmest of countries, but Edinburgh-based brewer Innis & Gunn has released a new ‘Tropic Like It’s Hop’ passionfruit pale ale — adding a bit of tropical flavour to the off trade.
Falling for new wine labels
WINE brand Echo Falls has released not one, but 30 limited edition occasion labels for its bottles.
Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Eyes on Cornwall
CORNWALL-based Sharps Brewery has invested £1m in a major nationwide advertising campaign for its flagship beer Doom Bar.
Aussie pair return
AUSTRALIAN agony uncles Brad and Dan are back as part of the latest media blitz for Foster’s.
No plastic in sight
STOWFORD Press cider has been relaunched with new plastic-free packaging, tapping into consumer concerns about the environment.
A strong return to our screens
STRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.
Rascal is aiming for dizzy heights
RELEASED just in time for summer, Thatchers has relaunched its Rascal Cider with a brand new look.
High hops for low alcohol
BROOKLYN Brewery is the latest brand to try its hand at low-alcohol beer, in the shape of its new Brooklyn Special Effects range.
