RTD bounces into stores
Buzzballz cocktails have landed in Scotland, following runaway success in the USA.
Edinburgh Gin Discovery Pack allows buyers to explore the capital
Edinburgh Gin reckons its new Discovery Pack will take consumers on a gin taste tour of Scotland’s capital city.
Small-batch Scotland
LOCAL gins are easier to find in Scotland than elsewhere in the UK, according to market research from data collection service Shepper.
Instant win with Brewdog
INSTANT prizes are up for grabs through BrewDog’s latest promotion.
Gongs for Belhaven
HISTORIC Scottish brewery Belhaven has been celebrating a substantial victory after being named the UK’s best oat stout at the World Beer Awards.
Multipacks are the way forward
BIGGER isn’t always better, but larger pack formats increasingly appeal to shoppers in the convenience channel.
Bucking the trend with craft beer
TOTAL beer sales are down from pre-pandemic highs – which is understandable given the circumstances.
Cider trends for nights at home
LOCKDOWN may be an increasingly distant memory, but some pandemic trends have staying power.
Wine trends to keep an eye on
WINE is a complex category that many consumers and retailers can find a little tricky to navigate.
Marketing blast for Wolf Blass
TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.
Turning heads with a red gin
PERNOD Ricard has added some more colour to its Beefeater portfolio through the launch of a rhubarb and cranberry infused expression.
Bring the party home
WHETHER it’s a big night in or a few drinks before heading out, price-sensitive consumers appear to be getting more adventurous with spirits at home.
Premium beers elevate nights in
PREMIUM beer can elevate a big night in, providing consumers with a taste of the on trade without the expense.
NPD hits the mark
SOMERSET cider brand Thatchers is enjoying time at the top following the successful launch of its Blood Orange variant.
Raising a can to innovation
EDINBURGH Gin has shaken up its range of ready-to-drink cocktail cans.
African gin lands on UK shores
Distell International is bringing an award-winning African gin to the UK this month.
