Raising a can to innovation

Edinburgh Gin revamps its RTD range

Edinburgh Gin cans
Edinburgh Gin has added two RTD cans to the range and revamped its G&T can.

EDINBURGH Gin has shaken up its range of ready-to-drink cocktail cans.

Two new additions join the lineup: Edinburgh Gin Negroni Spritz and Edinburgh Gin Lemon Spritz.

The Negroni Spritz is an Edinburgh Gin take on a cocktail bar classic, topped up with soda to provide a sparkling finish to the serve.

Edinburgh Gin Lemon Spritz combines the distiller’s Classic Gin with lemon and fizzy white wine. Both flavours are 8% ABV.

Ian Macleod Distillers, the firm behind Edinburgh Gin, has also relaunched the brand’s G&T can, complete with a new look and higher ABV, up from 6% to 7.3%.

All three RTDs are available to buy from the Edinburgh Gin webstore in cases of 12 for £30 or from Amazon.

Edinburgh Gin’s RTD revamp comes amid a category boom, with sales increasing by 16% in 2021, driven mainly by gin-based drinks, which account for almost half of all premix RTD cans sold in the UK.

Neil Mowat, brand director at Edinburgh Gin, commented on the launches: “As industry leaders our ready-to-drink range has always boasted a variety of wonderful flavour combinations, and our new spritz cocktails add a touch of summertime elegance to our offering.

“More so than ever, we’re all looking forward to a well-deserved relaxing summer, and nothing accompanies a summer day like a perfectly mixed, refreshing cocktail.”