The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
Cocktails without the hassle
Manchester Drinks has launched a new range of frozen cocktail pouches.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
Strawberry gin forever
In the increasingly busy flavoured gin category, strawberry reigns supreme according to a poll of UK consumers.
Rum brand rolls out RTD cans
Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
Raising spirits
Pernod Ricard is inviting consumers to keep the summer alive all year round, through the latest campaign for Malibu.
Scottish rum has Jamaican roots
THE GlenAllachie Distillery’s master blender Billy Walker has brought Jamaican flavour to Scotland with the latest additions to the MacNair’s Boutique House of Spirits range.
A Clydebank brew
A small independent brewer has been flying the flag for Clydebank FC – attracting local fans in the process.
Island rum rolling out
ISLE of Barra Distillers has launched its first dark rum, Island Dark Rum, at the Royal Highland Show.
Mixing it up for the summer
Mixer brand Schweppes is back on the small screen, as part of a multi-million pound marketing brand for the campaign.
Winging into Scotch whisky
The Edinburgh-based distillery behind Pickering’s Gin has entered the whisky category with the launch of a new blended scotch.
A garden gin
Dunnet Bay Distillers has uncorked the latest seasonal variant in the Rock Rose Gin range.
Cider brand plays the goat
HEINEKEN UK has rolled out its biggest marketing campaign for Strongbow Dark Fruits to date.
Zesty twist on a London Dry
BACARDI has added some Mediterranean flavour to its Bombay Sapphire range with the launch of a zesty new variant.
Two new Atopia flavours
WILLIAM Grant & Sons has expended its alcohol-free spirits range with the launch of two new Atopia flavours.
Reptilian pack design
FRENCH winery Joseph Castan has taken inspiration from the history books for its latest wine launch.
