THE pleasures of the Swedish life are back on the agenda for Nordic flavoured-cider brand Rekorderlig in its 2014 summer marketing activity.
Linsey Adams, customer marketing manager at Chilli Marketing, which markets the brand in the UK, said: “Our four Swedish brand ambassadors will help drive our Beautifully Swedish message home to consumers adding value to the brand by bringing authenticity to our Scandinavian roots and bring our cool, fun image to life.
“Summer 2014 sees the launch of a brand new limited-edition flavour, Rekorderlig Apple and Guava.
“Cider has been reborn in the UK and cider consumers have changed. They are gender-neutral, experimental, like to try new things and seek quality, which is why Rekorderlig appeals so much.”